got kicked out of the mac lab so this is continued from the last one... well we were shown alot of shots which brad had improved on as an example, the new shots were more dynamic they showed more depth using 3 planes and were used to grab your attention and draw you in to the point of focus quickly. Mark made a point that for certain shots it would only be shown for a few seconds at a time so it was critical for the message to be conveyed as simply and quickly as possible.